Big Issue?

I talked to the homeless guy, who sells the 'Big Issue' in town, today and I said to him that it's quite ironic that the magazine is called 'Big Issue' when homelessness really isn't THAT big an issue.
He went off on some self righteous rant reeling off stats about how many people are homeless in UK, how many CHILDREN spend Christmas freezing cold, and maybe dying on the streets...alone.
I pleaded with him to look at it relatively, and to put it into contrast with AIDS, poverty, terrorism, and the potential threat of global warming and all of a sudden it becomes quite apparent that homeless people and homelessness as an "issue" in the world, is sort of like a slug on the street:

It's not nice to look at, they always seem to get in your way on a rainy day, but at least you can just walk around them and pretend they're not there.

For his arrogant rant i decided not to buy a "big issue" off him this week.